Dr. Seuss, felicitator

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Aaron Ahuvia


This article uses the life and work of Theodor Geisel (aka Dr. Seuss) to discuss certain aspects of what it means to be a ‘felicitator’, i.e. a person who brings happiness to others. The focus is particularly on his promotion of creativity and social inclusion, and his critique of materialism.

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Author Biography

Aaron Ahuvia, University of Michigan-Dearborn

Professor of Marketing