Dr. Seuss, felicitator

Authors

  • Aaron Ahuvia University of Michigan-Dearborn

Keywords:

Happiness, Materialism, Conspicuous consumption, status consumption, creativity, children's literature

Abstract

This article uses the life and work of Theodor Geisel (aka Dr. Seuss) to discuss certain aspects of what it means to be a ‘felicitator’, i.e. a person who brings happiness to others. The focus is particularly on his promotion of creativity and social inclusion, and his critique of materialism.

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Author Biography

Aaron Ahuvia, University of Michigan-Dearborn

Professor of Marketing

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Published

2011-07-20

Issue

Vol. 1 No. 2 (2011): Special Issue: Felicitators

Section

Articles

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