Dr. Seuss, felicitator

Main Article Content

Aaron Ahuvia

Abstract

This article uses the life and work of Theodor Geisel (aka Dr. Seuss) to discuss certain aspects of what it means to be a ‘felicitator’, i.e. a person who brings happiness to others. The focus is particularly on his promotion of creativity and social inclusion, and his critique of materialism.

Article Details

Section
Articles
Author Biography

Aaron Ahuvia, University of Michigan-Dearborn

Professor of Marketing